Today at 2 PT: 30 Years of My Insider Marketing Secrets
For restaurants, retailers and anyone else in biz
A week ago, I was asked to be a guest at KXFM 104.7 - this time on John Tynan’s popular radio show, “Everybody’s Got a Story.” He’s focused on helping writers and authors through the process of creating great stories through editing, publishing and “surviving the journey.”
He pulled me in for the “surviving the journey” part to provide my biggest - and easiest - tips that writers and authors can implement to actually PROMOTE their written work … you know, that dreaded “marketing” word.
Well, when someone starts asking me about marketing, I can’t stop talking.
I mean … I’ve been at this for 30 years, inventing what I call “strategic marketing” for businesses all over the world - from giant Mercedes Benz dealerships … to the Biltmore Castle … to Patagonia.com … to the largest real estate franchise HQs … to the biggest motivational speakers …to cushy resorts and multiple, multiple restaurants.
Today: Freedom from marketing stagnation no matter who you are
So, today in my “Best of Laguna Beach” radio show at KXFM 104.7, (2 pm PT/5 pm ET), I’m continuing on that marketing talking streak, offering up some of the biggest “marketing” (I use that word loosely) tips that 99.9% of all businesses don’t know to do.
I’ll also be sharing a classic “whisper campaign” plan that I’ve currently got in the works for a restaurant out of state.
Now, although I’ll be referencing Laguna Beach restaurants to resurrect or keep them from stagnating, I can assure you this: If you’re a business that sells ANYthing, you’ll likely pick up something you can use immediately. These leveraged, timeless marketing nuggets work across every single business, any industry, all the time. (The thing is, most businesses never know to do them.)
Here’s how to join me today at KXFM 104.7
If you’re in the Laguna area, just turn the dial to 104.7 FM.
Or, go to KXFMRadio.org to stream live anywhere in the world.
Or, download the handy (free) app, KXFMRadio.
Tune in and turn on, my friend! And let’s get you past that incremental growth gig most business owners think you have to settle for.
P.S. If you’re interested in the John Tynan replay from last week, check out my OTHER blog, “Golden Ticket” here with a summary of what we covered: