🍇🍷🍽 From Wine Fails to Slippery Floors. We’re Fixing It All
And you thought restaurants were just a pretty face …
Have you ever noticed how the things most restaurant patrons remember (or quietly judge) are rarely the things restaurants actually highlight? From a wine list that feels more like a maze than a menu, to floors that are slippery, sticky or downright dangerous in heels … these details matter more than most owners think.
That’s exactly why Bruce Russo and I created the Mastering Restaurant Revenue podcast – for the people behind the curtain: the owners, operators, chefs and creatives who build the dining experience and carry the weight of every detail.
Our mission? To help restaurants stop bleeding money …
And start turning every square foot and every sip into happier customers, repeat visits and easier revenue.
In our two latest tactical episodes, we’re diving into the design and strategy choices that separate the forgettable from the five-star – from WINE PROGRAMS that actually sell, to FLOORING that won’t cost a restaurant its guests (or a lawsuit).
Even if you’re just here for the food, these episodes give you a rare look at the decisions that shape the whole dining experience … and the passion (and pressure) it takes to get it right.
And if you are part of the restaurant world… welcome to a smart, funny and brutally honest library built by two people who’ve been in the restaurant design, build and marketing consulting trenches for a combined 75 years – and still love the game.
Industry peeps, check out our Restaurant Industry (and free) website here:
And be sure to check out our entire library on YouTube and your favorite audio podcast platform. But here’s our latest …
LAST WEEK’S EPISODE:
🍷 From Cellar to Sell-Through: Wine Strategy That Pays
Fixing the Wine Program That’s Costing You Cash
What We Discussed:
(0:53) Swirl, Sip, S.O.S: Why Wine Programs Deserve Better
(2:29) Liquid Assets: Inventory Mistakes That Drain Your Wallet
(7:20) Shelf Appeal: Storage & Display That Sells (Not Just Sits)
(12:06) Sales Surge: How One Smart Setup Doubled Revenue
(15:00) Cooler Truths: Why Bruce Ditches the Traditional Restaurant Wine Cooler
(18:51) Dine & Wine: Turning Events into High-Ticket Nights
(20:29) Rep Game Strong: Get the Most From Your Wine Reps
(21:43) The Demographic Shift: Rethink Your Wine List
(24:18) Final Pour: Smarter Wine Strategy Starts Here
AND THIS WEEK’S LATEST DROP:
🧼 Sexy Floors? Slippery Lawsuit. Let’s Fix That.
Smart, Safe, Durable Flooring That Doesn’t Whoopsie Your Budget (or Your Beloved Guests)
What We Discussed:
(0:00) Welcome to the Land Beneath Your Feet
(1:50) Front of House: Looks Great … Until It Cracks
(7:37) Restroom Floors: What Women Will Never Forget
(13:20) Kitchen Floors: Where Grease Meets Gravity
(20:54) Fabric vs. Floors: Don’t Let the Furniture Fail You
(23:35) Final Floor Drops + Your Turn